This in itself strikes as total hypocrisy to an organisation that espouses the rights of animals and speaks for “all the fish in the sea” but then decided to kill other species in proxy of their rights.
The People for the Ethical Treatment of Animals (PETA) is not adverse to running campaigns that do very little to further animal welfare or conservation. The most recent example can be found in a letter these self-publicists wrote to the U.K.'s National Marine Aquarium in Plymouth. The story was picked up by the Plymouth Herald and under the headline: "Plymouth's National Marine Aquarium Defends Decision to Serve Fish in Restaurants after Complaints from Animal-Rights Campaigners" the newspaper reported PETA's complaint regarding the ethics of fish being served to customers in the aquariums cafe.